Business Development that unlocks new revenue streams.

Many mid-sized companies have grown for years mainly through referrals and existing contacts. Where the greatest potential lies, which customers and products are genuinely profitable and what sets the business apart from the competition are rarely answered clearly. The result: marketing and sales budgets are allocated by gut feeling, and prices are set by the competition rather than by the value you deliver.

• Revenue and customer analysis: Which customers, products and regions generate your revenue and margin today, and which do not?
• Competitor comparison: The offering, prices, brand presence and selling points of your main competitors, compared side by side
• Assessing new markets: Evaluating regions, sectors and customer groups by potential, effort and risk before you invest
• Sharpening your target groups: Clear profiles of your ideal customers as a basis for sales and marketing
• Value proposition: Making clear in a single sentence why customers should choose you
• Offering and pricing: Bundling services sensibly, revising your pricing logic and protecting your margin

Enquiries arrive by phone, email and web form, quotes sit in folders, and customer history lives in the heads of individual employees. Whether anyone follows up depends on memory, and when someone is on holiday or off sick, nobody has the full picture. Off-the-shelf CRMs often solve this only partially: they cost money per user per month, are overloaded with features and force your processes into someone else’s structure.

• Custom CRM: Developed for exactly your processes instead of off-the-shelf software
• No per-user licence fees: The system belongs to you, even as your team grows
• Everything in one place: Enquiries, quotes, orders and customer history stored centrally and accessible to everyone authorised
• Follow-ups: Automatic reminders so that no quote or order slips through the cracks
• Account management: Planning regular touchpoints with existing customers and spotting additional potential
• Rollout and training: Your team is involved from the start, so the CRM is used willingly in day-to-day work