Performance Marketing for your digital visibility.

Your website is often the first impression prospects get of your company, even before the first conversation. If it looks dated, loads slowly, is hard to use on a smartphone or does not lead clearly to an enquiry, potential customers drop off and end up with your competitors. Many websites are digital business cards, not sales tools.

• Website relaunch: Custom design instead of a template builder, compelling on every device
• Clear user journey: Content and structure that guide visitors straight to an enquiry
• Features as needed: From a focused one-pager to a multilingual website or one with a booking system
• Online shop on Shopify: With a custom theme developed specifically for you, online payments and checkout
• Integrations: Connections to your inventory management, shipping and accounting
• Maintenance and compliance: Update content yourself, fast loading times, GDPR-compliant implementation

Most purchasing decisions begin with a Google search. If you do not appear on the first page, for many prospects you simply do not exist. Often the technical foundations are missing, the content does not match the search terms your target group uses, and the Google Business Profile is incomplete. The result: your competitors rank at the top, while your company only shows up on page two.

• Technical optimisation: Loading speed, site structure, mobile display and structured data
• Keyword research: Identifying the search terms your target group actually uses
• Content: Pages and copy tailored precisely to those search terms
• Local visibility: Optimising your Google Business Profile for searches in your region
• Lasting traffic: Organic reach that you own, with no cost per click
• Measurable progress: Prioritisation by impact and evaluation using clear, traceable KPIs

Google Ads can generate enquiries very quickly, yet many campaigns burn through budget. Ads run on search terms that are too broad, conversion tracking is missing or faulty, and nobody can say which clicks actually lead to enquiries or revenue. Without ongoing optimisation, campaigns fall well short of their potential.

• Clean setup: Campaign structure, keyword research and conversion tracking set up correctly from the start
• Search ads: Reaching people at exactly the moment they are actively searching for what you offer
• Shopping and Display: Showing products directly in Google Search and re-engaging interested prospects
• Ongoing optimisation: Refining search terms, testing ads and excluding unprofitable clicks
• Budget management: Directing budget to where it demonstrably generates revenue
• Transparent reporting: Clear reports on what your ads have delivered

Your target group spends time on Facebook and Instagram every day but is not actively looking for your offering there. Individual posts barely reach anyone, and ads without a clear structure and targeting fizzle out. Without testing and analysis, it remains unclear which campaign actually generates enquiries.

• Campaign structure: Built as a funnel combining new-customer acquisition (prospecting) and re-engagement (retargeting)
• Target groups: Reaching people who match your offering, even before they search for it
• Ad creative: We produce the images, videos and copy for your ads
• Testing: Continuously testing audiences and creatives against each other and scaling up what performs best
• Lead campaigns: Generating enquiries directly via Facebook and Instagram
• Clear reporting: Which campaign generates enquiries, and what does each enquiry cost?